Body Image

Founder, Naomi, is a trained Primary teacher with 10 years experience in the classroom, she has seen how girls are affected by body image. Breasts are a small issue in what is a large issue with body image but still, they cause girls much worry and concern. This then continues with women as they move into adulthood. This could be because of an on-going struggle with a woman's perception of themselves or it could be as a result of breastfeeding or breast Cancer. 


"Each year Girlguiding carries out a piece of research called the Girls’ Attitudes Survey (GAS). In 2017 it showed that 52% of girls aged 11-21 had seen airbrushed images in the media that made them feel pressured to look different. How can we expect girls to believe there is more to them than their appearance if what they hear in the media is that how they look is more important than what they have achieved?"

Dove and the World Association of Girl Guides and Scouts launched a free being me peer education pack in 2014.

The pack covers 'image myth' and helps girls understand that their bodies are great because of what they can do. So far it has been delivered to more than 224 000 girls worldwide through Guide and Brownie units. 

Girlguiding is also a proud supporter of Be Real, a national campaign calling for people to think more realistically about bodies.

Be Real

"The Be Real Campaign is determined to change attitudes to body image and help all of us put health above appearance and be confident in our bodies. It is a national movement made up of individuals, schools, businesses, charities and public bodies."

The Be Real Campaign encourages parents to set a postive example. It also asks schools to adopt a whole-school approach. It then finally asks young people to support each other to be body confident.
BBC Body Image Story- Kate

The BBC shares some body image advice here.

"A negative body image is not about vanity. It can often be about insecurity and low self-esteem.

We are encouraged to compare ourselves to photoshopped and filtered pictures in the media and on social media. It can be really easy to start feeling unhappy with your appearance based on these unrealistic images."


Almost 2,000 body image counselling sessions were delivered to girls last year by Childline

"Young people counselled about about body image revealed they struggled with self esteem issues, depression and eating discorders such as anorexia and bulimia.

Body image issues were made worse when bullying happened at school and online, driving some young people to try and change the way they look.

Exposure to 'body perfect' images on TV, in magazines and across social media is cited as one of the reasons why girls in particular are so unhappy with their appearance."

How you can help

Dove's advice for building up girls' and women's confidence:

Focus on what our bodies can do rather than on how they look

Focus on women’s achievements and promote this rather than how they look

Use social media to promote diverse images of women and call out narrow beauty ideals

Lobby politicians, government and regulators to promote body confidence and avoid adverts that promote unrealistic beauty standards, gender stereotypes, sexualisation and objectification of girls and women; and end discrimination based on appearance such as body weight and size

Ask schools to promote body confidence